# Products before content, secondary nav hidden: +15% image clicks

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Layout, fonts & visual design, Navigation & mega menus
- Test run by: [King Living](https://liftarchive.com/practitioners/king-living/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/kingliving-ab-testing/
- Page: https://liftarchive.com/test/king-living-products-before-content-hide-subnav/

Hiding the secondary navigation and showing products before content blocks lifted product image clicks by 15% for King Living, an Australian furniture retailer. Revenue on its Jasper packages rose 90%. King Living ran the A/B test itself, and it was published as a VWO case study.

## Result

**+15% image clicks**

- Product image clicks: +15%. Shoppers reached and clicked products more often.
- Revenue on Jasper packages: +90%. This was reported for one product line only, not the whole site.
- The team also learned shoppers did not need a separate 'Products' button, which shaped a wider page redesign.

## Control

Pages were heavy with content. Shoppers scrolled past content blocks and a secondary menu before they reached any products.

## Variant

The secondary navigation was hidden, and products appeared before the content blocks.

## Why it likely won (our reading)

- Shoppers came to see furniture. Putting products first cut the time it took to find them.
- Images often explain a furniture piece faster than written content does.
- Removing a second menu took away a distraction and a step between the visitor and the products.

## Caveats

The revenue lift was only reported for one product line. No sample size, duration or significance was shared.

## How to run this test

- Hypothesis: If we show products before content blocks and hide the secondary menu, then more shoppers will click products and revenue will rise, because they reach what they came for faster.
- Primary metric: Product click-through rate
- Guardrail: Revenue per visitor
- Guardrail: Bounce rate
- Guardrail: Engagement with content blocks
- Who should test it: Stores with content-heavy category or landing pages where products sit below the fold. Brands whose buyers need education first, such as for complex or custom products, should check that sales do not drop.

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Credit: King Living ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/king-living-products-before-content-hide-subnav/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.