# Model lifestyle photos on a product page: +25% conversion

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Product images & gallery
- Test run by: [Elevate_ab](https://liftarchive.com/practitioners/elevate-ab/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.elevateab.com/case-studies/kidoriman
- Page: https://liftarchive.com/test/kidoriman-model-lifestyle-photos-harem-pants/

Adding lifestyle photos of a model wearing the Gelyu Harem Pants lifted the product page's conversion rate from 2.24% to 2.81% (+25.45%). Kidoriman, a streetwear brand with a Japanese influence, ran the test with the Elevate A/B Testing app. It was published as an Elevate A/B success story.

## Result

**+25% conversion**

- Conversion rate: 2.24% on control vs 2.81% with model photos, a relative lift of about 25%.
- Revenue: Elevate estimates about $36,570 extra per 100,000 visitors.
- Monthly gain: the vendor projects over $200,000 a month by applying the lift to about 550,000 site-wide visitors. The test covered one product page, so treat this as an upper bound at best.

## Control

The Gelyu Harem Pants page showed the product on its own, with no model.

## Variant

The same page added lifestyle photos of a model wearing the pants.

## Why it likely won (our reading)

- Harem pants have an unusual cut. Seeing them on a person shows how they fit and drape.
- Lifestyle shots act as a styling guide, showing what to wear them with.
- Shoppers can picture themselves in the pants, which builds desire.

## Caveats

This covered a single product, and no sample size, duration or significance was shared. The revenue projection applies one page's lift to all site traffic, so it overstates the likely gain.

## How to run this test

- Hypothesis: If we add photos of a model wearing the product, then conversion will rise, because shoppers can judge fit and style before buying.
- Primary metric: Conversion rate
- Guardrail: Add-to-cart rate
- Guardrail: Return rate
- Guardrail: Revenue per visitor
- Who should test it: Apparel stores that show garments flat or on their own, especially for unusual cuts. If your pages already have on-model photos, expect a smaller effect.

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Credit: Elevate_ab ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/kidoriman-model-lifestyle-photos-harem-pants/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.