# 30% price cut on a keto spread: conversion nearly doubled

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Pricing, discounts & savings display
- Test run by: [Elevate_ab](https://liftarchive.com/practitioners/elevate-ab/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.elevateab.com/case-studies/ketonico
- Page: https://liftarchive.com/test/ketonico-30pct-price-cut/

Cutting the price of Ketonico's Chocolate and Hazelnut Cream by 30%, from EUR 11.90 to EUR 7.90, lifted conversion from 2.45% to 4.88% (+99%). Ketonico, a keto food and supplements brand, ran the price test with the Elevate A/B Testing app. It was published as an Elevate A/B success story.

## Result

**conversion nearly doubled**

- Conversion rate: 2.45% at EUR 11.90 vs 4.88% at EUR 7.90, almost double.
- Revenue: Elevate reports about $3,075 extra per 10,000 people who viewed the product.
- Monthly gain: the vendor projects about $7,688 a month, assuming 25,000 product viewers. This is an estimate, not a measured result.
- Profit: not reported. A 30% lower price shrinks the margin on every unit sold.

## Control

The Chocolate and Hazelnut Cream was sold at its usual price of EUR 11.90.

## Variant

The same product was priced at EUR 7.90, a 30% reduction.

## Why it likely won (our reading)

- Keto shoppers comparing specialty spreads may be price sensitive, so a lower price removed a barrier.
- At EUR 7.90 the product may feel like an easy add-on or trial purchase rather than a considered buy.
- The larger number of buyers outweighed the lower price on revenue, but that does not prove it paid off on profit.

## Caveats

No sample size, duration or significance was shared, and the monthly figure is the vendor's projection. Profit after the 30% cut was not reported.

## How to run this test

- Hypothesis: If we lower the price of a popular product, then conversion and revenue per visitor will rise, because more shoppers will see it as worth trying.
- Primary metric: Profit per visitor
- Guardrail: Revenue per visitor
- Guardrail: Conversion rate
- Guardrail: Average order value
- Who should test it: Stores with healthy margins on a product they suspect is priced above what shoppers expect. If margins are thin, a big cut can sell more and still earn less, as Biddlebee found.

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Credit: Elevate_ab ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/ketonico-30pct-price-cut/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.