# Facebook likes count on a clinic landing page: +70% conversions

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Social proof, authority & press
- Test run by: [Ultraviolet Digital](https://liftarchive.com/practitioners/ultraviolet-digital/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/kaya-skin-clinic/
- Page: https://liftarchive.com/test/kaya-skin-clinic-facebook-likes-social-proof/

Adding a Facebook likes count to Kaya Skin Clinic's landing page was reported to raise form conversions by a further 70% on top of a reworded form heading. The agency Ultraviolet Digital ran the test for the Indian dermatology clinic chain, and it was published as a VWO case study. The source does not make clear what the 70% is measured against.

## Result

**+70% conversions**

- Form conversions: reported as a further 70% lift from adding the Facebook likes count.
- The baseline for the 70% is not clearly stated, so it is unclear whether it compares to the original page or the reworded one.
- The test ran for 45 days with three arms. Sample size and confidence level were not shared.

## Control

The landing page with the reworded 'Expert opinion' text above the appointment form, and no social media integration.

## Variant

The same page with a Facebook widget added that showed how many people liked Kaya's page.

## Why it likely won (our reading)

- A large likes count signals that many people already know and trust the clinic, which lowers the risk of booking.
- Visitors choosing a skin clinic may worry about quality, and visible popularity helps answer that.
- The widget comes from a well-known third party, so it may feel more credible than a claim made by the clinic itself.

## Caveats

The source does not clearly state what the 70% lift is measured against, and sample size and confidence were not shared. Facebook like widgets are an older tactic, and how visitors read them today may differ.

## How to run this test

- Hypothesis: If we show a count of our social media followers or likes near the booking form, then more visitors will book because the number signals that many others trust us.
- Primary metric: Appointment form submission rate
- Guardrail: Page load time
- Guardrail: Clicks away to the social network
- Guardrail: Lead-to-sale rate
- Who should test it: Local service businesses and clinics with a large, real following on a social network. It may hurt if your count is small, and it adds little if you already show stronger proof such as reviews or ratings.

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Credit: Ultraviolet Digital ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/kaya-skin-clinic-facebook-likes-social-proof/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.