# Full rebuild of Jot's paid social landing page: about +20% conversion

- Outcome: Won
- Page type: Landing page (Ecommerce)
- Elements: Layout, fonts & visual design
- Test run by: [Jot](https://liftarchive.com/practitioners/jot/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.replo.app/case-study/boosting-site-and-landing-page-conversion-rates-by-20-with-jot
- Page: https://liftarchive.com/test/jot-paid-social-lander-full-rebuild/

Rebuilding Jot's main paid social landing page from top to bottom lifted conversion rate by close to 20%. Jot, a coffee concentrate brand, did this in-house after moving page builders, and it was published as a Replo case study. It's a before/after comparison, and the specific changes were not described.

## Result

**about +20% conversion**

- Conversion rate rose by close to 20% within weeks of going live.
- This is a before/after comparison, not a split test.
- Sample size, duration and confidence were not shared.

## Control

Jot's main landing page for paid social traffic, built in a previous page builder that the team found limited in design and performance.

## Variant

A complete top-to-bottom rebuild of the same landing page in a new page builder. The source doesn't say what changed on the page.

## Why it likely won (our reading)

- The old builder held back design quality and page performance, so a rebuild could fix several weak spots at once.
- Paid social visitors are often new to a brand, so a clearer, better-looking page matters more for them.
- Because the whole page changed, we can't say which part drove the lift.

## Caveats

Before/after rebuild, not a split test, and the specific changes were not described. Seasonality or ad changes over the same period could also affect the result.

## How to run this test

- Hypothesis: If we rebuild our main paid social landing page from scratch instead of tweaking it, then conversion rate will rise because we can fix design and speed problems the old setup couldn't.
- Primary metric: Conversion rate from paid social sessions
- Guardrail: Average order value
- Guardrail: Subscription take rate
- Guardrail: Page load time
- Who should test it: Brands whose current landing page is held back by its tools or template. If your page already performs well, smaller split tests are a safer way to learn what works.

---

Credit: Jot ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/jot-paid-social-lander-full-rebuild/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.