# On-brand cart upsell heading: +83% recommendation add-ons

- Outcome: Won
- Page type: Cart (Ecommerce)
- Elements: Upsells & cross-sells, Headlines, product titles & copy
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/83-increase-in-product-additions-in-smart-cart
- Page: https://liftarchive.com/test/jacksons-smart-cart-upsell-heading/

Changing the cart drawer recommendation heading from 'You may also like' to 'Add more crunch to your cart!' lifted product additions from those recommendations by 83% for Jackson's. Blend Commerce ran this A/B test for the snack brand, and it reached statistical significance. Conversion rate rose 5%.

## Result

**+83% recommendation add-ons**

- Products added from cart recommendations: +83%.
- Conversion rate: +5% and cart completion: +5%.
- Proceed to checkout clicks: +6%. The upsell did not distract shoppers from buying.

## Control

The cart drawer showed product recommendations under the heading 'You may also like'.

## Variant

The same recommendations appeared under the heading 'Add more crunch to your cart!'.

## Why it likely won (our reading)

- 'You may also like' is so common that shoppers may have tuned it out.
- The new heading used the brand's voice and gave a reason to add more, tied to what the product offers.
- A direct invitation to act can work better than a passive suggestion.

## Caveats

The test reached statistical significance, but sample size and duration were not shared.

## How to run this test

- Hypothesis: If we replace a generic cart recommendation heading with on-brand, benefit-led copy, then more shoppers will add recommended items because the prompt feels relevant and invites action.
- Primary metric: Products added from cart recommendations
- Guardrail: Checkout clicks from cart
- Guardrail: Conversion rate
- Guardrail: Average order value
- Who should test it: Stores with a cart drawer upsell and a distinct brand voice, especially for low-cost, add-on products. If your recommendations are poorly matched, better copy alone won't fix that.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/jacksons-smart-cart-upsell-heading/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.