# Nutrition info on the product page: +11% conversion rate

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Benefit, problem, how-it-works & results sections, Trust badges & security seals
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/our-work/jacksons-shopify-cro-case-study-6-months
- Page: https://liftarchive.com/test/jacksons-pdp-nutrition-info/

Jackson's added nutritional information to its product pages, and conversion rate rose 11% in an A/B test. Blend Commerce ran the test for the snack brand after heatmaps showed shoppers looking for nutrition details. Sample size and duration were not shared.

## Result

**+11% conversion rate**

- Conversion rate: +11%.
- Revenue per user: +22.73%.
- Add-to-cart clicks: +20%.
- Average order value: +4.64%.
- Sample size, duration and confidence level were not shared.

## Control

The product page did not show nutritional information near the buying area.

## Variant

Nutritional information was added to the product page, closer to where shoppers decide to buy.

## Why it likely won (our reading)

- Heatmaps showed strong interest in nutrition details, so the test answered a question shoppers already had.
- For food, seeing what is in the product builds trust before buying.
- Placing the details near the decision point saves shoppers from hunting for them.

## Caveats

Sample size, test length and statistical confidence were not shared.

## How to run this test

- Hypothesis: If we show nutritional information near the add-to-cart button, then more shoppers will buy because they can check what is in the product without leaving the page.
- Primary metric: Conversion rate
- Guardrail: Add-to-cart rate
- Guardrail: Average order value
- Guardrail: Page load time
- Who should test it: Food, drink and supplement brands whose buyers care about ingredients or macros. Check heatmaps or support questions first; if shoppers do not look for this information, the effect may be small.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/jacksons-pdp-nutrition-info/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.