# Two products per row on mobile collections: +55.9% revenue

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Product cards & quick add, Layout, fonts & visual design
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/our-work/jacksons-shopify-cro-case-study-6-months
- Page: https://liftarchive.com/test/jacksons-mobile-collection-grid-view/

Jackson's showed two products per row instead of one on mobile collection pages, and revenue rose 55.9% in an A/B test. Blend Commerce ran the test for the snack brand as part of a six-month CRO programme. Conversion rate was not reported.

## Result

**+55.9% revenue**

- Revenue: +55.9%.
- Revenue per user: +66.9%, and revenue per session: +49.3%.
- Average order value: +16.9%.
- Product page visits: +0.29%, almost no change, so the gain came from buying, not more clicks.
- Sample size, duration and confidence level were not shared.

## Control

Mobile collection pages showed one product per row. Heatmaps showed many visitors left before seeing even half the range.

## Variant

Mobile collection pages showed two products per row. Visitors could see more of the range on each screen.

## Why it likely won (our reading)

- Seeing more products per screen helps shoppers compare and pick faster.
- A small catalogue fits in fewer scrolls, so more of it gets seen before people leave.
- Showing several flavours at once may have prompted shoppers to add more than one, which fits the higher order value.

## Caveats

Sample size, test length and statistical confidence were not shared, and conversion rate was not reported.

## How to run this test

- Hypothesis: If we show two products per row on mobile collection pages, then revenue per visitor will rise because shoppers see more of the range before they stop scrolling.
- Primary metric: Revenue per visitor on mobile
- Guardrail: Conversion rate
- Guardrail: Product page click-through rate
- Guardrail: Average order value
- Who should test it: Stores with mostly mobile traffic and products that are easy to recognise from a small image, like food or simple goods. Products that need a large photo or detail to judge, such as fashion or furniture, may do worse in a tight grid.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/jacksons-mobile-collection-grid-view/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.