# Recently viewed items section on mobile: +6.65% conversion rate

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Upsells & cross-sells, Product cards & quick add
- Test run by: [ConvertPolo](https://liftarchive.com/practitioners/convertpolo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/itokri-convertpolo-add-to-cart/
- Page: https://liftarchive.com/test/itokri-mobile-recently-viewed-items/

Adding a Recently Viewed Items section to the iTokri mobile site lifted conversion rate by 6.65% and revenue by 5.32%. ConvertPolo ran this A/B test for iTokri, a shop selling handcrafted goods from Indian artisans, and it was published as a VWO case study.

## Result

**+6.65% conversion rate**

- Conversion rate: +6.65%. More mobile visitors went on to buy.
- Revenue: +5.32%. The lift carried through to sales, not just clicks.
- No sample size, duration or confidence level was shared.

## Control

Mobile shoppers who browsed several products had no easy way to get back to the ones they had already looked at.

## Variant

A Recently Viewed Items section showed the products the shopper had already opened, so they could return to them in one tap.

## Why it likely won (our reading)

- Handcrafted goods are often one-of-a-kind, so shoppers compare several items before choosing. A way back makes that easier.
- On mobile, going back through pages is slow and people lose their place. A ready list removes that effort.
- Shoppers who can't find an item again often just leave. The section keeps their options in view.

## Caveats

The source's write-up for this test seems to describe a different test (benefit points on a socks product page), so the details of what was shown are unclear. No sample size, duration or significance was given.

## How to run this test

- Hypothesis: If we show mobile shoppers the products they recently viewed, then more of them will buy because they can compare and return to items without searching again.
- Primary metric: Conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Clicks on other recommendation sections
- Guardrail: Page load time on mobile
- Who should test it: Stores where shoppers compare many similar or unique items before buying, such as crafts, fashion and home decor. It probably won't matter much for stores where people buy one known item, or where most visits are a single page.

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Credit: ConvertPolo ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/itokri-mobile-recently-viewed-items/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.