# Mobile product page redesign at iTokri: +19.97% conversion rate

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Reviews & star ratings, Sticky add-to-cart bars, Product images & gallery
- Test run by: [ConvertPolo](https://liftarchive.com/practitioners/convertpolo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/itokri-convertpolo-revenue/
- Page: https://liftarchive.com/test/itokri-mobile-pdp-reviews-sticky-atc-gallery/

A redesigned mobile product page with visible reviews, a sticky add-to-cart button and a better image gallery lifted iTokri's conversion rate by 19.97%. ConvertPolo ran this test for iTokri, a handcrafted goods store, and it was published as a VWO case study. Several changes shipped together, so the result belongs to the whole redesign, not any one element.

## Result

**+19.97% conversion rate**

- Add-to-cart rate: +15.16%.
- Conversion rate: +19.97%.
- Revenue: +19.87%, in line with the conversion lift.
- All three figures reflect the full bundle of changes together.

## Control

The mobile product page showed a main image, basic details and the price. Reviews, thumbnails and a strong buy button were missing or hard to reach.

## Variant

Reviews and ratings were made prominent, the add-to-cart button became sticky, and the gallery got thumbnails. The page also added product-related navigation and a cleaner mobile layout.

## Why it likely won (our reading)

- Reviews from other buyers help with handmade items, where shoppers can't judge quality in person.
- A sticky button keeps the next step in reach on a long mobile page.
- Thumbnails let shoppers see more angles of a craft product before deciding.
- We can't tell from this test which of these did the most work.

## Caveats

This was a bundled test: five changes shipped at once, so no single element can take credit. No sample size, test duration or significance level was published.

## How to run this test

- Hypothesis: If we make reviews visible, add a sticky add-to-cart button and improve the gallery on mobile product pages, then more visitors will buy, because they get proof, detail and an easy next step in one place.
- Primary metric: Mobile conversion rate from product page sessions
- Guardrail: Add-to-cart rate
- Guardrail: Revenue per visitor
- Guardrail: Return rate
- Who should test it: Stores whose mobile product pages lack reviews or a reachable buy button. If you want to know which change matters, test the pieces one at a time instead of as a bundle.

---

Credit: ConvertPolo ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/itokri-mobile-pdp-reviews-sticky-atc-gallery/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.