# Category tiles on iTokri's mobile homepage: +12.82% conversion rate

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Layout, fonts & visual design, Collection banners & headers
- Test run by: [ConvertPolo](https://liftarchive.com/practitioners/convertpolo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/itokri-convertpolo-revenue/
- Page: https://liftarchive.com/test/itokri-mobile-homepage-category-tiles/

Adding visual category tiles near the top of iTokri's mobile homepage lifted conversion rate by 12.82% and revenue by 38.09%. ConvertPolo ran this A/B test for iTokri, a store selling handcrafted goods by Indian artisans, and it was published as a VWO case study. Category engagement also rose 18.88%.

## Result

**+12.82% conversion rate**

- Conversion rate: +12.82% against the original homepage.
- Revenue: +38.09%, a much larger jump than conversion, which suggests order values or purchase volume per buyer also rose.
- Category engagement: +18.88%, so more shoppers clicked into collections from the homepage.

## Control

The mobile homepage mostly showed individual products. Shoppers could only reach categories through the menu or by browsing further.

## Variant

Image-led category tiles sat near the top, before the product listings, linking straight to key collections. The page also got a more structured layout.

## Why it likely won (our reading)

- A catalog spanning fabrics, apparel, home decor and jewelry is hard to grasp from a few product cards. Tiles show the range at a glance.
- Shoppers who land with a category in mind get a one-tap route to it instead of opening the menu.
- Pictures of each category are quicker to scan on a small screen than text links.

## Caveats

No sample size, test duration or significance level was published. The variant also tidied the overall layout, so not all of the lift may come from the tiles.

## How to run this test

- Hypothesis: If we place visual category tiles near the top of the mobile homepage, then more visitors will reach a relevant collection and buy, because they can see our range and jump straight to what they want.
- Primary metric: Mobile conversion rate from homepage sessions
- Guardrail: Revenue per visitor
- Guardrail: Homepage bounce rate
- Guardrail: Clicks on featured products
- Who should test it: Stores with several distinct categories and a lot of mobile homepage traffic. A single-product or very narrow store has little to gain from category tiles.

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Credit: ConvertPolo ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/itokri-mobile-homepage-category-tiles/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.