# Reviews, Easy Returns and Free Shipping in cart: +11.36% conversion

- Outcome: Won
- Page type: Cart (Ecommerce)
- Elements: Reviews & star ratings, Money-back guarantee & returns, Shipping & delivery messaging
- Test run by: [ConvertPolo](https://liftarchive.com/practitioners/convertpolo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/itokri-convertpolo-add-to-cart/
- Page: https://liftarchive.com/test/itokri-mobile-cart-reviews-returns-free-shipping/

Adding verified customer reviews, Easy Returns information and Free Shipping highlights to iTokri's mobile cart page raised conversion rate by 11.36%. ConvertPolo ran this test for the handcrafted goods shop, and it was published as a VWO case study. All three changes shipped together, so the lift belongs to the package, not to any one of them.

## Result

**+11.36% conversion**

- Conversion rate: +11.36%. More shoppers who reached the cart went on to buy.
- This is a bundled result. Reviews, returns info and free shipping were added at the same time, so we can't say which one did the work.
- No sample size, duration or confidence level was shared.

## Control

The cart page showed the chosen products and order details, with no reviews or purchase reassurance.

## Variant

The cart added verified customer reviews, a note about Easy Returns and a Free Shipping highlight.

## Why it likely won (our reading)

- The cart is where doubts about cost and risk come up. Free shipping and easy returns answer two of the most common ones.
- Reviews from verified buyers remind shoppers that others bought and were happy, right before they commit.
- Handmade goods can feel risky to buy online. Clear returns info lowers that risk.

## Caveats

Several changes were bundled, so the result can't be credited to one element. No sample size, duration or significance was given.

## How to run this test

- Hypothesis: If we show reviews, returns terms and free shipping info in the cart, then more shoppers will check out because their last doubts are answered before they pay.
- Primary metric: Conversion rate from cart
- Guardrail: Checkout starts
- Guardrail: Average order value
- Guardrail: Return rate
- Who should test it: Stores that offer free shipping or easy returns but don't say so in the cart. It won't help if your terms are not actually generous, and you'll need to test each message on its own to learn which one matters.

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Credit: ConvertPolo ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/itokri-mobile-cart-reviews-returns-free-shipping/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.