# Product page with better images and clearer pricing: +28% RPS

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Product images & gallery, Pricing, discounts & savings display, Headlines, product titles & copy
- Test run by: [Intensify](https://liftarchive.com/practitioners/intensify/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.replo.app/case-study/from-0-to-18-million-in-5-months-intensify-and-replo
- Page: https://liftarchive.com/test/intensify-client-pdp-images-pricing-clarity/

A redesigned product page with better images, clearer pricing and key details moved up lifted revenue per session by 28%. The growth agency Intensify ran this for a DTC client, and it was published as a Replo case study. Several changes shipped together, and the source does not say whether it was a split test.

## Result

**+28% RPS**

- Revenue per session: +28% for the redesigned page.
- Images, pricing and copy all changed at once, so the lift can't be credited to any one of them.
- Sample size, duration and confidence were not shared.

## Control

The client's original product page.

## Variant

A rebuilt product page with improved product images, pricing that was easier to understand, and the key product details surfaced higher.

## Why it likely won (our reading)

- Clearer pricing removes doubt about what the shopper will pay, which can stall a purchase.
- Better images help shoppers judge the product without touching it.
- Bringing key details up means fewer shoppers leave before finding the answer they need.

## Caveats

Details come mainly from an image caption in the case study, and it doesn't say whether this was a split test or a before-and-after comparison. Several changes were bundled, and no sample or duration was shared.

## How to run this test

- Hypothesis: If we improve product images, make pricing clearer and move key details higher on the product page, then revenue per session will rise because shoppers get what they need to decide faster.
- Primary metric: Revenue per session
- Guardrail: Conversion rate
- Guardrail: Average order value
- Guardrail: Return rate
- Who should test it: DTC brands whose product pages have weak photos, confusing price or bundle options, or key details buried far down. Already polished pages will likely see smaller gains.

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Credit: Intensify ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/intensify-client-pdp-images-pricing-clarity/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.