# Side-by-side Hypervolt model comparison: +6.2% conversion rate

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Comparison charts & tables
- Test run by: [SplitBase](https://liftarchive.com/practitioners/splitbase/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://splitbase.com/case-studies/hyperice
- Page: https://liftarchive.com/test/hyperice-hypervolt-model-compare-feature/

Adding a feature that lets visitors compare Hypervolt models side by side lifted conversion rate by 6.2%. SplitBase ran this A/B test for Hyperice. Research had found that mobile shoppers had trouble telling the models apart.

## Result

**+6.2% conversion rate**

- Conversion rate: +6.2% against the version without the comparison.
- Sample size, duration and confidence level were not shared.

## Control

Pages offered no easy way to see how the Hypervolt models differed. Mobile visitors in particular struggled to understand the differences.

## Variant

A comparison feature was added so visitors could see the Hypervolt models side by side.

## Why it likely won (our reading)

- When shoppers can't tell models apart, many put off the choice. A comparison removes that blocker.
- Lining up features side by side is easier on a small screen than flipping between product pages.
- Seeing what the pricier model adds helps shoppers feel sure they picked the right one.

## Caveats

The source says only that a compare feature was tested; where it sat on the site (product or collection page) is our guess. No sample size, duration or confidence level was published.

## How to run this test

- Hypothesis: If we add a side-by-side comparison of our product models, then conversion rate will rise because shoppers who are unsure which model to pick can decide quickly.
- Primary metric: Conversion rate
- Guardrail: Average order value
- Guardrail: Mix of models sold
- Guardrail: Add-to-cart rate
- Who should test it: Brands selling several versions of one product at different prices, like devices or appliances. If you sell one model, or the versions differ only in color, a comparison adds little.

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Credit: SplitBase ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/hyperice-hypervolt-model-compare-feature/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.