# One sign-up CTA plus a visible demo video: +8.72% sign-ups

- Outcome: Won
- Page type: Homepage (SaaS)
- Elements: Cta, Video
- Test run by: [Huntr](https://liftarchive.com/practitioners/huntr/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/huntr/
- Page: https://liftarchive.com/test/huntr-homepage-single-cta-prominent-demo-video/

Cutting the homepage to one primary sign-up button and showing the demo video prominently next to it raised sign-ups by 8.72%. Huntr, a startup that makes an AI resume builder and related tools, ran this A/B test, and it was published as a VWO case study. Two things changed together, the CTA and the video placement, so the gain belongs to the pair.

## Result

**+8.72% sign-ups**

- Sign-ups: +8.72%.
- Sample size, duration and confidence level were not shared.

## Control

The homepage had two competing buttons, 'Sign up' and 'Watch the demo', and the demo video was hard to find.

## Variant

The homepage had one primary sign-up button, with the demo video shown prominently beside it for visitors who wanted more detail first.

## Why it likely won (our reading)

- A single main button removes the choice between two actions, so the next step is obvious.
- Showing the video on the page gives undecided visitors the context they need without sending them away from sign-up.
- Video can explain a new tool faster than copy alone, which matters right after a product launch and rebrand.

## Caveats

Sample size, duration and statistical confidence were not shared. The CTA and the video placement changed together, so neither can be credited alone.

## How to run this test

- Hypothesis: If we use one primary sign-up CTA and show our demo video prominently beside it, then more visitors will sign up because the main action is clear and the video answers their questions on the spot.
- Primary metric: Sign-ups
- Guardrail: Activation rate of new sign-ups
- Guardrail: Video play rate
- Guardrail: Homepage bounce rate
- Who should test it: SaaS products where a short demo explains the value well and the homepage splits attention between sign-up and other actions. It may matter less if the video is long or weak, or if most visitors arrive ready to sign up.

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Credit: Huntr ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/huntr-homepage-single-cta-prominent-demo-video/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.