# Questions in the right-hand rail: +53% entry into the funnel

- Outcome: Won
- Page type: Other (SaaS)
- Elements: Engagement questions, Sidebar
- Date shared: 2022-06
- Test run by: [Cro Metrics](https://liftarchive.com/practitioners/cro-metrics/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.convert.com/case-studies/accelerate-experiment-roi/
- Page: https://liftarchive.com/test/hivelocity-right-rail-questions/

Asking knowledge-based questions in a right-hand rail lifted entry into the top of Hivelocity's conversion funnel by 53%. Cro Metrics ran this A/B test for Hivelocity, a dedicated server and cloud hosting provider. It was published as a Convert case study.

## Result

**+53% entry into the funnel**

- Entry into the top of the conversion funnel: +53% against the control.
- This is an early-funnel metric. Effects on orders or revenue were not shared.
- The exact pages, questions, sample size and confidence were not specified.

## Control

Pages had no questions in the right-hand rail.

## Variant

A set of knowledge-based questions appeared in the right-hand rail to engage visitors and guide them toward the funnel.

## Why it likely won (our reading)

- Questions invite a small first action, which can make the next, bigger step feel easier.
- Hosting buyers have different needs. Questions may help them find the right path for their setup.
- A sidebar adds a prompt without pushing the main content down.

## Caveats

The source does not say which pages carried the questions or what they asked, and gives no sample size or significance. The metric is funnel entry, not purchases.

## How to run this test

- Hypothesis: If we ask visitors a few questions about their needs in a sidebar, then more will enter our sign-up or checkout funnel because answering helps them find the right option.
- Primary metric: Visitors entering the first funnel step
- Guardrail: Completed sign-ups or orders
- Guardrail: Funnel drop-off after entry
- Guardrail: Engagement with main page content
- Who should test it: SaaS and hosting companies with complex products where buyers need help choosing. It fits less on simple, single-plan products or mobile-heavy traffic where a side rail may not show.

---

Credit: Cro Metrics ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/hivelocity-right-rail-questions/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.