# High-contrast homepage hero image: +180% CTA clicks for Hivelocity

- Outcome: Won
- Page type: Homepage (SaaS)
- Elements: Hero image, Contrast
- Date shared: 2022-06
- Test run by: [Cro Metrics](https://liftarchive.com/practitioners/cro-metrics/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.convert.com/case-studies/accelerate-experiment-roi/
- Page: https://liftarchive.com/test/hivelocity-high-contrast-hero/

Switching to a high-contrast hero image on Hivelocity's homepage lifted clicks on the call to action by 180%. Cro Metrics ran this A/B test for Hivelocity, a dedicated server and cloud hosting provider, and it was published as a Convert case study. The aim was to make the value proposition easier to read.

## Result

**+180% CTA clicks for Hivelocity**

- Homepage CTA clicks: +180% against the control.
- This is a click metric. The source does not say how it affected sign-ups, orders or revenue.
- Sample size, duration and confidence were not shared.

## Control

The homepage hero used an image that made the value proposition text hard to read.

## Variant

A high-contrast hero image made the value proposition text stand out and easier to read.

## Why it likely won (our reading)

- If visitors can't read the headline, they don't know what is on offer. Clear text gives them a reason to click.
- Higher contrast probably made the CTA itself more visible too.
- Hosting buyers scan quickly. A readable value proposition helps them decide fast if they are in the right place.

## Caveats

The metric is CTA clicks, not sign-ups or revenue. No sample size, duration or significance was shared.

## How to run this test

- Hypothesis: If we use a high-contrast hero image behind our homepage headline, then more visitors will click the main CTA because they can read the value proposition at a glance.
- Primary metric: Homepage hero CTA click-through rate
- Guardrail: Sign-ups or orders per homepage visitor
- Guardrail: Bounce rate
- Guardrail: Page load time
- Who should test it: SaaS sites whose hero text sits on a busy photo or low-contrast background. Check readability first: if the headline already reads clearly, the gain is likely to be small.

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Credit: Cro Metrics ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/hivelocity-high-contrast-hero/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.