# Pricing and filters above the fold on server page: +187% checkouts

- Outcome: Won
- Page type: Pricing page (SaaS)
- Elements: Pricing display, Filters, Above the fold
- Date shared: 2022-06
- Test run by: [Cro Metrics](https://liftarchive.com/practitioners/cro-metrics/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.convert.com/case-studies/accelerate-experiment-roi/
- Page: https://liftarchive.com/test/hivelocity-dedicated-server-pricing-above-fold/

Moving pricing and filter controls above the fold on Hivelocity's Dedicated Servers page lifted checkouts by 187%. Cro Metrics ran this A/B test for Hivelocity, a dedicated server and cloud hosting provider. It was published as a Convert case study.

## Result

**+187% checkouts**

- Checkouts: +187% against the control page.
- This was the top result in the Hivelocity program Cro Metrics reported.
- Sample size, duration and confidence were not shared, so the size of the lift is uncertain.

## Control

The Dedicated Servers page did not show pricing or filtering controls in the first screen.

## Variant

Pricing and new filter controls were placed above the fold, so visitors could see costs and narrow down server options straight away.

## Why it likely won (our reading)

- Server buyers compare specs and price. Showing both early saves them hunting for the facts they need to decide.
- Filters let technical buyers narrow a long list to the few servers that fit their needs.
- Price shown up front may screen out poor-fit visitors and give good-fit ones confidence to start checkout.

## Caveats

No sample size, duration or significance was given, and the case study points to limited traffic. Pricing and filters were changed together, so the lift can't be split between them.

## How to run this test

- Hypothesis: If we show pricing and filters above the fold on our plans page, then more visitors will start checkout because they can find a fitting option and its cost without scrolling.
- Primary metric: Checkouts started per plans page visitor
- Guardrail: Completed orders and revenue per visitor
- Guardrail: Sales contact requests
- Guardrail: Refunds or early cancellations
- Who should test it: SaaS and hosting companies with many plans or configurations and self-serve checkout. It fits less if prices are custom-quoted or the product is sold mainly through sales calls.

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Credit: Cro Metrics ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/hivelocity-dedicated-server-pricing-above-fold/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.