# Restructured mobile product page layout: +2.39% conversion rate

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Layout, fonts & visual design, Sticky add-to-cart bars
- Test run by: [Vasta](https://liftarchive.com/practitioners/vasta/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://vasta.me/articles/product-page-layout-overhaul-boosted-cr-2-39-c4b54
- Page: https://liftarchive.com/test/health-wellness-pdp-layout-structure/

Rebuilding a product page so information appears in a logical order and the add-to-cart button stays in view lifted conversion rate by 2.39%. Vasta ran this test for a health and wellness brand and published it as a Vasta case study. The layout changes shipped together, so the lift belongs to the new structure as a whole.

## Result

**+2.39% conversion rate**

- Conversion rate: +2.39% at 95% confidence.
- Monthly revenue: +1.14%, a smaller gain than the conversion lift.
- Vasta reports about $1,610 a month in added contribution. This is the agency's figure.

## Control

Product information was scattered above the fold, and a long, unfocused scroll pushed the add-to-cart button out of view.

## Variant

A mobile-first layout that orders information in the sequence buyers look for it, keeps the call to action in sight and shortens the scroll. The offer did not change.

## Why it likely won (our reading)

- Shoppers were spending time on the page but leaving, which points to confusion rather than a weak offer.
- Keeping the button in view means buyers never have to scroll back to act.
- A shorter page reduces the effort to find answers on mobile.

## Caveats

Several layout changes were bundled, so no single change can be credited. Sample size, test duration and the exact changes made were not shared.

## How to run this test

- Hypothesis: If we reorder our product page so key answers appear in the order buyers ask them and keep the CTA in view, then conversion rate will rise because shoppers find what they need without hunting.
- Primary metric: Conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Average order value
- Guardrail: Scroll depth
- Who should test it: Stores where analytics show long time on page but low add-to-cart rates, especially on mobile. If your page is already short and focused, gains will likely be small.

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Credit: Vasta ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/health-wellness-pdp-layout-structure/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.