# Miracle Brush price up a few dollars: higher revenue per visitor

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Pricing, discounts & savings display
- Test run by: [HAIRtamin](https://liftarchive.com/practitioners/hairtamin/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.shoplift.ai/case-studies/hairtamin
- Page: https://liftarchive.com/test/hairtamin-miracle-brush-price-increase/

Raising the Miracle Brush price by a few dollars cut conversion by about 2% but raised revenue per visitor, so HAIRtamin kept the higher price. HAIRtamin ran the test in-house, with its agency Nebula Dept. setting it up, and it was published as a Shoplift case study. The exact prices and revenue lift were not shared.

## Result

**higher revenue per visitor**

- Conversion rate: about -2%. A small drop, as expected with a higher price.
- Revenue per visitor: up, though no figure was published.
- HAIRtamin rolled the higher price out across the store and raised its ad spend on the brush.

## Control

The Miracle Brush at its existing price, which had been set conservatively at launch.

## Variant

The same product page with the brush priced a few dollars higher.

## Why it likely won (our reading)

- Most visitors came from viral TikTok videos and were buying on impulse, so a few dollars mattered less.
- A small price rise lifts margin on every order, which can outweigh a small drop in orders.
- Shoppers new to a viral product have no reference price to compare against.

## Caveats

The source does not give the exact prices, the revenue per visitor lift, sample size or duration. Traffic was mostly viral TikTok visitors, who may be less price-sensitive than usual shoppers.

## How to run this test

- Hypothesis: If we raise the price of our best seller by a few dollars, then revenue per visitor will rise because the margin gain outweighs a small drop in conversion.
- Primary metric: Revenue per visitor
- Guardrail: Conversion rate
- Guardrail: Gross margin per visitor
- Guardrail: Refund rate
- Who should test it: Stores with a popular product, rising costs or a launch price set on the low side. Be careful in crowded categories where shoppers compare prices across stores.

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Credit: HAIRtamin ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/hairtamin-miracle-brush-price-increase/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.