# Free shipping message under add to cart: +19% orders

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Shipping & delivery messaging
- Date shared: 2019
- Test run by: [GrowthRock](https://liftarchive.com/practitioners/growthrock/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://growthrock.co/ecommerce-free-shipping-case-study/
- Page: https://liftarchive.com/test/growthrock-furniture-free-shipping-under-atc/

Adding a free shipping and free returns message directly below the add-to-cart button lifted orders by 19% for a furniture ecommerce site. GrowthRock ran this A/B test for two weeks, with over 1,500 conversions and 99.9% statistical significance. The same offer had already appeared in the sitewide promo bar.

## Result

**+19% orders**

- Orders: +19% at 99.9% statistical significance.
- The test ran for two weeks and recorded over 1,500 conversions.
- The offer itself did not change. Only where it appeared did.

## Control

Free shipping and free returns were mentioned only in the sitewide promo bar, alongside other messages.

## Variant

A free shipping and free returns line appeared directly below the add-to-cart button on product pages.

## Why it likely won (our reading)

- Promo bars are easy to ignore, and this one competed with other messages.
- Shipping a sofa sounds costly and returns sound like a hassle, so this message answers a big worry.
- Placing it next to the add-to-cart button puts the reassurance right where shoppers decide.

## Caveats

The test dates from around 2019. A similar test by the same agency for a supplement brand showed no difference.

## How to run this test

- Hypothesis: If we show free shipping and returns right below the add-to-cart button, then more visitors will order because the offer is seen at the moment of decision.
- Primary metric: Orders (conversion rate)
- Guardrail: Return rate
- Guardrail: Average order value
- Guardrail: Add-to-cart rate
- Who should test it: Stores selling large, high-priced or hard-to-return items that offer free shipping or returns. If shipping is already expected in your niche, as with the supplement test, the lift may not appear.

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Credit: GrowthRock ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/growthrock-furniture-free-shipping-under-atc/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.