# Quick shop on collection pages: no change in conversion rate

- Outcome: Flat / inconclusive
- Page type: Collection page (Ecommerce)
- Elements: Product cards & quick add
- Test run by: [GrowthRock](https://liftarchive.com/practitioners/growthrock/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://growthrock.co/a-b-test-hypotheses/
- Page: https://liftarchive.com/test/growthrock-apparel-quick-shop-listing-pages/

Adding a quick shop button to collection pages left conversion rate unchanged for an apparel store with about 1,000 products. GrowthRock ran this A/B test across hundreds of thousands of visitors and published it on the GrowthRock blog. Shoppers added more items to cart, but those extra adds did not turn into orders.

## Result

**no change in conversion rate**

- Conversion rate: no change across hundreds of thousands of visitors. Treat this as flat.
- Add-to-carts: went up with quick shop, but did not lead to more orders.
- Cart page visits: slightly lower with quick shop, though not statistically significant.

## Control

Collection pages where shoppers had to open the product page to add an item to cart.

## Variant

Collection pages with a quick shop option that opened a small window to pick options and add to cart without leaving the listing.

## Why it likely came out this way (our reading)

- Shoppers may have used quick shop as a way to save items they were still thinking about, not as a step toward buying.
- Saving a page load does not change how much someone wants a product, so purchase intent stayed the same.
- Clothing buyers often want the detail on the product page, such as fit and fabric, before they commit.

## Caveats

The result is flat, so add-to-cart gains should not be read as a win. Exact rates and test length were not shared.

## How to run this test

- Hypothesis: If we add quick shop to collection pages, then conversion rate will rise because shoppers can add items without waiting for a product page to load.
- Primary metric: Conversion rate (completed orders per visitor)
- Guardrail: Cart page visits
- Guardrail: Average order value
- Guardrail: Product page views
- Who should test it: Stores with large catalogues where shoppers browse listing pages a lot, especially for simple, repeat or low-priced items. For products where buyers need detail first, such as clothing that needs fit information, expect little change. Judge it on orders, not add-to-carts.

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Credit: GrowthRock ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/growthrock-apparel-quick-shop-listing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.