# Reworked quick navigation on collection pages: +32.2% revenue/visitor

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Navigation & mega menus, Filters, sorting & site search
- Test run by: [Great Jones](https://liftarchive.com/practitioners/great-jones/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.shoplift.ai/case-studies/great-jones
- Page: https://liftarchive.com/test/great-jones-collection-quick-navigation/

Reworking the quick navigation on collection pages lifted revenue per visitor by 32.2% at cookware brand Great Jones. Great Jones's in-house team ran the test after Shoplift's site audit recommended the change, and it was published as a Shoplift case study. The exact navigation changes were not described.

## Result

**+32.2% revenue/visitor**

- Revenue per visitor: +32.2% for the reworked navigation.
- No sample size, duration or confidence level was shared.

## Control

Collection pages used the original quick navigation.

## Variant

Collection pages used a reworked quick navigation, following a recommendation from Shoplift's site audit.

## Why it likely won (our reading)

- Clearer shortcuts on collection pages help shoppers jump to the product type they want.
- Cookware ranges span many categories, so easier movement between them can cut dead ends.
- Better navigation helps new visitors who don't yet know the product names.

## Caveats

The source does not describe what changed in the navigation, or give sample size or duration. The idea came from the testing vendor's own audit, and the figure is vendor-reported.

## How to run this test

- Hypothesis: If we make the quick navigation on collection pages clearer, then revenue per visitor will rise because shoppers find the right category faster.
- Primary metric: Revenue per visitor
- Guardrail: Collection to product page click-through
- Guardrail: Add-to-cart rate
- Guardrail: Exit rate on collection pages
- Who should test it: Stores with several product categories where shoppers browse between them. It matters less for one-product stores or very small catalogs.

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Credit: Great Jones ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/great-jones-collection-quick-navigation/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.