# Press quote above logo bar: +A$9,392/month on desktop, lost on mobile

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Social proof, authority & press
- Test run by: [Convertibles](https://liftarchive.com/practitioners/convertibles/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://convertibles.dev/blogs/case-studies/press-logo-bar-desktop-personalization-case-study
- Page: https://liftarchive.com/test/gin-subscription-press-quote-desktop-only/

A rotating press quote above a larger 'As seen in' logo bar added a reported A$9,392 a month in revenue on desktop, but lost on mobile. Convertibles ran this test for an 8-figure Australian gin subscription brand. The brand shipped the new section to desktop visitors only and kept the original on mobile.

## Result

**+A$9,392/month on desktop, lost on mobile**

- Desktop revenue: +A$9,392 a month, as reported by the agency.
- Mobile: the variant lost, so mobile visitors kept the original section. The size of the loss was not shared.
- Sample size, test length and confidence were not shared.

## Control

The homepage had a hero image, a trust bar under the nav, and an 'AS SEEN IN' row of press logos before the brand intro.

## Variant

A rotating press quote describing the club was added above the logos, and the logo bar was expanded with more publications.

## Why it likely won (our reading)

- Desktop visitors have more room and often more time to read a quote.
- A quote that says what the press liked tells more than a logo alone.
- On mobile the extra block of text pushed the offer further down the screen.
- The compact logo row may already have done enough on small screens.

## Caveats

The win held on desktop only, and the mobile result was a loss. Figures are agency-reported, in Australian dollars, with no sample size or duration shared.

## How to run this test

- Hypothesis: If we add a specific press quote above our logo bar, then more first-time visitors will subscribe because editorial praise builds trust faster than logos alone.
- Primary metric: Revenue per visitor, split by device
- Guardrail: Mobile conversion rate
- Guardrail: Scroll depth to the offer
- Guardrail: Bounce rate
- Who should test it: Brands with real press coverage and a quote that says something specific about them. Skip it if your quotes are generic, and always read the result by device.

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Credit: Convertibles ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/gin-subscription-press-quote-desktop-only/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.