# Exit-intent cart reminder popup: +6% ecommerce conversion rate

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Popups & email capture
- Date shared: 2025-01
- Test run by: [OptiMonk](https://liftarchive.com/practitioners/optimonk/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.optimonk.com/gelpro-case-study
- Page: https://liftarchive.com/test/gelpro-exit-intent-cart-reminder/

Adding an exit-intent popup that reminds visitors of the products in their cart raised Gelpro Australia's ecommerce conversion rate by 6%. OptiMonk ran it for the collagen supplement brand and published it as a case study. The case study does not say how the comparison was made.

## Result

**+6% ecommerce conversion rate**

- Ecommerce conversion rate: +6%.
- The case study gives no baseline rate, sample size or duration.
- Gelpro ran a recommendation popup (+27%) and a browsing reminder (+4%) at the same time, which may have affected this number.

## Control

No cart reminder when shoppers with items in their cart went to leave.

## Variant

A simple exit-intent popup that showed the products the visitor had already added to their cart.

## Why it likely won (our reading)

- Seeing their own items again reminds shoppers why they added them.
- Exit intent targets people at the moment they would have left with a full cart.
- A clean design keeps the message clear: you still have these items waiting.

## Caveats

The case study doesn't say whether this was a split test or a before-and-after comparison. Other campaigns ran at the same time, and the result is vendor-reported.

## How to run this test

- Hypothesis: If we show an exit-intent popup listing the items in a shopper's cart, then conversion rate will rise because the reminder brings back shoppers who were about to leave.
- Primary metric: Ecommerce conversion rate
- Guardrail: Cart abandonment rate
- Guardrail: Popup close rate
- Guardrail: Abandoned-cart email revenue
- Who should test it: Stores with high cart abandonment and plenty of desktop traffic, where exit intent works best. On mobile, exit intent is harder to detect, so results may be weaker.

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Credit: OptiMonk ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/gelpro-exit-intent-cart-reminder/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.