# Personalized upgrade screen after onboarding: +10% upgrades

- Outcome: Won
- Page type: Onboarding (SaaS)
- Elements: Personalization, Plans, Paywall
- Test run by: [Grammarly](https://liftarchive.com/practitioners/grammarly/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://growth.design/case-studies/grammarly-onboarding-survey
- Page: https://liftarchive.com/test/gd-grammarly-personalized-upgrade-paywall/

Grammarly reported that an upgrade screen built around each user's onboarding answers lifted upgrade rates by 10% or more. The screen echoed the goals the user picked, showed matching features, and pointed to the plan that fit, such as Business for team goals. Grammarly ran the test; it was published as a Growth.Design case study.

## Result

**+10% upgrades**

- Upgrade rate: up 10% or more, per Growth.Design. The exact figure, sample and duration were not shared.
- Growth.Design describes the change as three steps: show you understand the goals, show the features that help, then show a personal path to upgrade.

## Control

New users reached an upgrade step at the end of onboarding that did not reflect anything they had told Grammarly.

## Variant

The upgrade screen played back the goals chosen in the onboarding survey, listed the features that serve those goals, and suggested the matching plan.

## Why it likely won (our reading)

- The offer connects to something the user just said they want, so it reads as advice rather than a random upsell.
- Naming a specific plan removes the work of comparing tiers.
- Asking questions first and then using the answers shows the survey was worth filling in.

## Caveats

Growth.Design states the lift but cites no primary source, sample or duration. It also notes the personalization was easy to miss, so a clearer version might perform differently.

## How to run this test

- Hypothesis: If we show new users an upgrade screen that repeats their onboarding goals and recommends the plan that matches, then more of them will upgrade because the offer feels relevant to their stated needs.
- Primary metric: Upgrade rate from the onboarding paywall
- Guardrail: Onboarding completion rate
- Guardrail: Refund or downgrade rate in the first 30 days
- Guardrail: Free-plan activation
- Who should test it: SaaS products with an onboarding survey and more than one paid tier. If you don't collect goals during onboarding, or have a single plan, there is little to personalize.

---

Credit: Grammarly ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/gd-grammarly-personalized-upgrade-paywall/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.