# Automated onboarding and win-back journeys: +25% bookings per customer

- Outcome: Won
- Page type: Retention (App)
- Test run by: [YourParkingSpace](https://liftarchive.com/practitioners/yourparkingspace/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.revenuecat.com/blog/growth/one-signal-winback-case-studies
- Page: https://liftarchive.com/test/gap-yourparkingspace-onboarding-winback-journeys/

YourParkingSpace automated push, email and in-app messages for new users in their first 30 days, and average bookings per customer rose 25%. YourParkingSpace ran the campaigns, and the case was published on the RevenueCat blog in a roundup of OneSignal customer stories. Several channels and message types launched together, and it is a before-and-after result, not a split test.

## Result

**+25% bookings per customer**

- Bookings per customer: +25% on average. This is a before-after comparison with no control group.
- Conversion rate: the source reports +700%, but gives no baseline or definition, so treat it with care.
- Net revenue from existing campaigns: +1090%, and an average monthly ROI of 769%, as reported by the source. Neither figure has a stated method.

## Control

The UK parking booking app had no automated follow-up for new users who were likely to churn early.

## Variant

Automated journeys across push, email and in-app messages during onboarding, with personalised offers, add-on services and follow-up reminders.

## Why it likely won (our reading)

- Parking is booked only when needed, so reminders in the first weeks help turn a one-time booking into a habit.
- Personalised offers lower the cost of a second booking, the step where many new users drop off.
- Reaching users on three channels raises the chance that at least one message is seen.

## Caveats

Before-after result with several channels and offers launched together, so no single message gets the credit; no sample size or duration shared. It comes from a OneSignal customer roundup on the RevenueCat blog, and both companies sell tools for these campaigns, so the reporting may lean positive.

## How to run this test

- Hypothesis: If we send new users automated reminders and personalised offers across push, email and in-app messages in their first 30 days, then repeat bookings will rise because users are prompted to come back before they forget the app.
- Primary metric: Bookings per customer in the first 60 days, against a random holdout group
- Guardrail: Push opt-out and email unsubscribe rates
- Guardrail: Discount cost per incremental booking
- Guardrail: Uninstalls
- Who should test it: Transactional apps with occasional, repeatable purchases such as parking, travel or delivery. It probably won't add much if users already book often, or if offers only discount bookings that would have happened anyway.

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Credit: YourParkingSpace ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/gap-yourparkingspace-onboarding-winback-journeys/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.