# Tushy moved cross-sells to the thank-you page: 2.87% took one

- Outcome: Won
- Page type: Post-purchase (Ecommerce)
- Elements: Upsells & cross-sells
- Test run by: [Tushy](https://liftarchive.com/practitioners/tushy/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://upsell.com/case-studies/tushy-bidet-reconvert-case-study
- Page: https://liftarchive.com/test/gap-tushy-thank-you-page-cross-sells/

Tushy moved its cross-sell offers from before checkout to the order confirmation page, and 2.87% of buyers added at least one extra item over 30 days. Upsell.com reports the widget brought in $191,786 in that month. Tushy made the change with the Upsell.com (formerly ReConvert) app, and it was published as an Upsell.com case study.

## Result

**2.87% took one**

- 2.87% of shoppers added at least one more item on the thank-you page during the month. Some added more than one.
- $191,786 in extra sales over 30 days, as reported by the vendor.
- This is a before/after rollout, not a split test. No baseline for the old pre-checkout cross-sells was shared, so the true lift over the old setup is unknown.

## Control

Cross-sell offers appeared before checkout, in the path shoppers took to pay for their bidet.

## Variant

The cross-sells moved to the order confirmation page. A bidet purchase triggered offers for related products such as toilet paper and towels.

## Why it likely won (our reading)

- Once the order is placed, an extra item no longer competes with finishing the main purchase. The buyer has already committed.
- The offers matched the purchase. Toilet paper and towels are natural add-ons for someone who just bought a bidet.
- Taking cross-sells out of the pre-checkout path may also have made the main purchase smoother, though the case study gives no checkout numbers to show it.

## Caveats

Before/after rollout published by the app vendor, with no control group or baseline shared. The revenue figure covers one 30-day period and the case study is undated.

## How to run this test

- Hypothesis: If we move cross-sell offers from before checkout to the thank-you page and trigger them by what was bought, then more orders will gain an add-on without hurting checkout completion, because buyers see the offer after the main decision is done.
- Primary metric: Revenue per order including post-purchase add-ons
- Guardrail: Checkout completion rate
- Guardrail: Refund and cancellation rate on add-on orders
- Guardrail: Support contacts about extra charges
- Who should test it: Stores with one hero product and clear companion items, like refills, accessories or consumables. It probably won't do much if your catalogue has no obvious pairings or most buyers already order bundles.

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Credit: Tushy ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/gap-tushy-thank-you-page-cross-sells/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.