# Personalised one-click post-purchase offers: AOV $85 to $90

- Outcome: Won
- Page type: Post-purchase (Ecommerce)
- Elements: Upsells & cross-sells
- Test run by: [Raycon](https://liftarchive.com/practitioners/raycon/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.aftersell.com/case-study/raycon
- Page: https://liftarchive.com/test/gap-raycon-personalized-post-purchase-offers/

Raycon switched to personalised one-click post-purchase offers and average order value rose from $85 to $90, about 6%. The Raycon growth team made the change, which was published as an AfterSell case study. It is a before/after result that came with a tool switch, not a split test.

## Result

**AOV $85 to $90**

- AOV: from $85 to $90, a $5 rise (about 6%).
- The source claims $100k+ in added monthly revenue and a 22,228% monthly ROI. Neither method was shared.
- No sample size, time frame or offer details were given.

## Control

Raycon ran post-purchase upsells in a previous app (CartHook), whose analytics the team found unclear.

## Variant

Raycon moved to AfterSell's one-click post-purchase funnel and showed personalised offers to buyers.

## Why it likely won (our reading)

- Personalised offers likely matched accessories to what each buyer had just bought.
- One-click acceptance removes the need to re-enter payment details.
- Clearer analytics let the team see which offers worked and adjust them.
- Earbud buyers are good candidates for low-cost add-ons.

## Caveats

This is a before/after result tied to an app switch, so we can't separate the tool from the offers or seasonality. It is vendor-published with no sample or time frame shared.

## How to run this test

- Hypothesis: If we personalise post-purchase offers to what each buyer just bought, then AOV will rise because the offers feel relevant and take one click.
- Primary metric: Average order value
- Guardrail: Post-purchase offer conversion rate
- Guardrail: Return rate on upsell items
- Guardrail: Support contacts about extra charges
- Who should test it: Electronics and accessories stores with clear add-ons for each product. Single-product stores have little to personalise.

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Credit: Raycon ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/gap-raycon-personalized-post-purchase-offers/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.