# Store-connect tooltip and nudge flows: +10% flow conversion

- Outcome: Won
- Page type: Onboarding (SaaS)
- Elements: In app guidance, Tooltip
- Test run by: [Printify](https://liftarchive.com/practitioners/printify/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.appcues.com/customer-stories/how-printify-harnessed-data-to-deliver-a-10-uplift-in-flow-conversion
- Page: https://liftarchive.com/test/gap-printify-store-connect-tooltip-flows/

Printify added a tooltip and four contextual flows nudging new merchants to connect a sales channel store, and flow conversion rose 10%. Printify's product marketing team ran the test, and it was published as an Appcues customer story. New sign-ups were split 50/50, and the team reports the treatment group beat control on every key metric they checked.

## Result

**+10% flow conversion**

- Flow conversion: up 10%, as reported by Appcues.
- Store connections and first purchases from connected stores both rose, but no figures were given.
- The team says the exposed group beat control on every key metric they compared in Heap.
- No sample sizes, duration or significance levels were shared.

## Control

New sign-ups got no extra guidance on connecting a sales channel store such as Etsy or Shopify, even though data showed this was the key activation step.

## Variant

A single tooltip helped users who had not yet connected a store, opening with information instead of interrupting. Four more flows then nudged merchants to connect at moments in their journey when it was relevant.

## Why it likely won (our reading)

- The team first used data to find which early action predicted long-term success, then focused all the nudges on it.
- Session recordings showed people stalling on the page for lack of context, which a tooltip addresses directly.
- Leading with useful information rather than an interruption likely felt like help, not a pop-up.
- Timing the extra flows to when a store connection made sense kept them relevant.

## Caveats

The 10% is flow conversion, not store connections, and the story gives no number for the store-connection lift. Vendor-published, with no sample size or duration.

## How to run this test

- Hypothesis: If we show new users a tooltip and timely nudges toward the one action that predicts long-term success, then more will complete it because they get context right when they stall.
- Primary metric: Share of new sign-ups who complete the key activation action
- Guardrail: Flow dismissal rate
- Guardrail: Downstream conversion (for example, first order or first payment)
- Guardrail: Support tickets
- Who should test it: Platforms where one integration or connection unlocks value, such as e-commerce tools or marketplaces. Do the data work first; nudging toward the wrong action will not help.

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Credit: Printify ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/gap-printify-store-connect-tooltip-flows/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.