# Collection page cut to a quarter of products: +14% revenue

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Product cards & quick add, Filters, sorting & site search
- Test run by: [DRIP Agency](https://liftarchive.com/practitioners/drip-agency/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://dripagency.de/case-studies/new-shades
- Page: https://liftarchive.com/test/gap-new-shades-smaller-collection/

New Shades cut the products on its listing page by 75% and revenue in the test rose 14%. DRIP Agency ran the A/B test for the online blinds and sun protection retailer. The case study gives only the headline numbers.

## Result

**+14% revenue**

- Revenue: +14% in the smaller-collection test.
- The case study does not say which products were removed, how long the test ran or how many visitors took part.
- DRIP credits its wider testing program for New Shades with +€800,000 a year. That total covers many tests, not this one alone.

## Control

The product listing page showed the full collection of blinds.

## Variant

The listing page showed a smaller collection, with 75% fewer products.

## Why it likely won (our reading)

- A shorter list can make choosing easier, so fewer shoppers give up when faced with too many options.
- Keeping the strongest sellers may have put the most popular products in front of more people.
- Blinds are a considered purchase. Less browsing may have moved shoppers to a decision sooner.

## Caveats

Agency-published case study with only headline figures. Sample size, duration, confidence and how products were chosen are not shared.

## How to run this test

- Hypothesis: If we show a smaller, curated set of products on the collection page, then revenue per visitor will rise because shoppers find a good option faster with less choice overload.
- Primary metric: Revenue per visitor
- Guardrail: Conversion rate
- Guardrail: Use of search and filters
- Guardrail: Sales of products moved out of the listing
- Who should test it: Stores with large catalogs of similar products where a few items drive most sales. It is riskier if shoppers come looking for specific niche items that you would hide.

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Credit: DRIP Agency ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/gap-new-shades-smaller-collection/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.