# Scheduler embedded in Contact Us form: booking rate 50% to 80%+

- Outcome: Won
- Page type: Demo request (Lead-gen)
- Elements: Instant booking, Lead routing
- Test run by: [NetSPI](https://liftarchive.com/practitioners/netspi/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.chilipiper.com/customer-story/netspi-increased-meetings-set
- Page: https://liftarchive.com/test/gap-netspi-contact-form-embedded-scheduler/

NetSPI embedded a meeting scheduler in its Contact Us form, and the share of form fills that booked a meeting went from about 50% to over 80%. NetSPI, a penetration testing company, ran the change, and it was published as a Chili Piper customer story in June 2025. It is a before/after result, and an AI meeting-prep tool went live at the same time.

## Result

**booking rate 50% to 80%+**

- Booking rate from the Contact Us form: about 50% before, over 80% after.
- Meetings set: up 71% after the January launch.
- Time from form fill to meeting: down 63%.
- The team says the results held over time, but no sample size or time window was shared. Inbound volume was also rising, which may explain part of the meetings-set gain.

## Control

Prospects submitted the Contact Us form and then waited for someone to follow up. Reps had scheduling links in their email signatures, but few used them consistently.

## Variant

A scheduler built into the Contact Us form, so prospects choose a meeting time right after they submit. Meetings are routed to the right rep automatically.

## Why it likely won (our reading)

- High-intent buyers can book while they are still on the page, instead of waiting for a reply that may come too late.
- Automatic routing puts the meeting on the right rep's calendar without a manual handoff.
- Signature links depended on each rep, while the form puts booking in front of every prospect.

## Caveats

Before/after comparison, not a split test, and an AI meeting-prep tool launched at the same time. Published by the scheduling vendor, with no sample size shared.

## How to run this test

- Hypothesis: If we show a booking calendar right after our Contact Us form is submitted, then more inbound leads will book a meeting because they can pick a time before their interest fades.
- Primary metric: Share of Contact Us submissions that book a meeting
- Guardrail: Meeting show rate
- Guardrail: Share of meetings that become sales-accepted opportunities
- Guardrail: Contact form submission rate
- Who should test it: Lead-gen and B2B service firms whose Contact Us form leads to a sales call, especially with long buying cycles. It fits less if most enquiries are support requests or need a quote before any call.

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Credit: NetSPI ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/gap-netspi-contact-form-embedded-scheduler/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.