# Quality badge on product pages: +21.8% average order value

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Bestseller badges & product labels
- Test run by: [DRIP Agency](https://liftarchive.com/practitioners/drip-agency/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://dripagency.de/case-studies/mofakult
- Page: https://liftarchive.com/test/gap-mofakult-quality-badge-pdp/

Adding a quality badge to selected product pages raised average order value by 21.8% for Mofakult. DRIP Agency ran the A/B test for the classic moped parts retailer, which sells to riders in 12 countries. The case study gives only the headline figure.

## Result

**+21.8% average order value**

- Average order value: +21.8% with the badge.
- The case study does not say how conversion rate changed, which pages got the badge, or how long the test ran.

## Control

Selected product pages showed no quality badge.

## Variant

A quality badge was added to the same selected product pages.

## Why it likely won (our reading)

- Buyers of parts for old vehicles may worry about fit and build quality. A badge can ease that worry.
- A quality signal may have nudged shoppers toward pricier, better-made parts, which would lift order value.
- Feeling surer about quality may have led buyers to order more parts at once.

## Caveats

Agency-published case study with only the headline figure. Sample size, duration, confidence, conversion rate and the badge design are not shared.

## How to run this test

- Hypothesis: If we add a quality badge to selected product pages, then average order value will rise because shoppers feel more confident choosing and adding better parts.
- Primary metric: Average order value
- Guardrail: Conversion rate
- Guardrail: Return rate
- Guardrail: Revenue per visitor
- Who should test it: Stores selling parts or goods where quality and fit are a real worry, and where you can back up the badge. A badge with nothing behind it may not help and can hurt trust.

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Credit: DRIP Agency ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/gap-mofakult-quality-badge-pdp/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.