# Cross-sells moved to the thank-you page: +5.6% revenue

- Outcome: Won
- Page type: Post-purchase (Ecommerce)
- Elements: Upsells & cross-sells, Countdown timers
- Test run by: [Lucyd](https://liftarchive.com/practitioners/lucyd/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://upsell.com/case-studies/lucyd-case-study
- Page: https://liftarchive.com/test/gap-lucyd-cross-sells-moved-to-thank-you-page/

Lucyd moved its upsells and cross-sells from before purchase to the thank-you page, and reports a 5.6% boost in net revenue three months later. Lucyd, a smart eyewear brand, made the change on its own store, and it was published as an Upsell.com (formerly ReConvert) case study. It was a before-and-after rollout, and several thank-you page elements launched together.

## Result

**+5.6% revenue**

- 5.6% boost in net revenue credited to the thank-you page, three months after launch.
- Average thank-you page order value above $100.
- Reported 4,601% return on the app's cost.
- Effect on the main checkout conversion rate was not shared.

## Control

Upsells and cross-sells shown during shopping, before the buyer completed the purchase.

## Variant

Offers moved to the thank-you page, with personalised picks, a countdown timer, a birthday collector and a recommended products section.

## Why it likely won (our reading)

- Removing offers before checkout clears the path for buyers who are still deciding.
- Right after purchase, buyers have committed and are more open to a related item.
- A countdown timer gives a reason to decide now rather than leave the page.
- Recommendations send buyers back to browse, which the CEO says led to quick repeat purchases.

## Caveats

Before-and-after result published by the app vendor, with no control group or sample size. Several elements changed at once, including the timer and recommendations.

## How to run this test

- Hypothesis: If we move cross-sells from before checkout to the thank-you page, then total revenue will rise because the main purchase isn't interrupted and buyers are more open to add-ons once they've paid.
- Primary metric: Revenue per visitor
- Guardrail: Checkout conversion rate
- Guardrail: AOV of the first order
- Guardrail: Refund rate
- Who should test it: Stores with complex or high-consideration purchases, like prescription eyewear, where pre-purchase offers may distract. Keep pre-purchase offers if they already lift AOV without hurting conversion.

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Credit: Lucyd ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/gap-lucyd-cross-sells-moved-to-thank-you-page/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.