# Third-party offers on the thank-you page: +$0.40 profit per order

- Outcome: Won
- Page type: Post-purchase (Ecommerce)
- Elements: Upsells & cross-sells
- Test run by: [Jones Road Beauty](https://liftarchive.com/practitioners/jones-road-beauty/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.aftersell.com/case-study/jones-road-beauty
- Page: https://liftarchive.com/test/gap-jones-road-thank-you-page-offers/

Jones Road Beauty added personalised third-party promotions (Rokt Thanks) to its thank-you page and gained $0.40 profit per order, over $50,000 in all. The Jones Road Beauty team ran it, and it was published as an AfterSell case study. The profit figure is a before/after result, not a split test.

## Result

**+$0.40 profit per order**

- Profit per order: +$0.40.
- Incremental profit: over $50,000. The results section of the same page lists $56K.
- Retention and repeat purchases: the company says a holdout of 100+ days showed no impact on either.
- The source also claims an 11,803% monthly ROI, a vendor-computed figure with no method shared.

## Control

Buyers saw a standard order confirmation page with no outside offers.

## Variant

The thank-you page showed personalised promotions from other brands, through Rokt Thanks, which pays the store for engagement.

## Why it likely won (our reading)

- The thank-you page usually earns nothing, so any paid offer there is pure added profit.
- The order is already done, so the offers can't cost the store a sale.
- Personalised offers are more likely to feel relevant than generic ads, which may explain the lack of brand damage.
- The team judged success on gross profit per session, which this change adds to directly.

## Caveats

The profit gain is before/after and vendor-published, with no sample size shared. The retention holdout is reported only as showing 0% impact.

## How to run this test

- Hypothesis: If we show relevant partner offers on the thank-you page, then profit per order will rise because the page currently earns nothing and the sale is already complete.
- Primary metric: Profit per order
- Guardrail: Repeat purchase rate (with a holdout group)
- Guardrail: Customer retention at 90 days
- Guardrail: Complaints about the thank-you page
- Who should test it: High-volume stores where small per-order gains add up. Premium brands that worry about brand image should run a holdout first.

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Credit: Jones Road Beauty ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/gap-jones-road-thank-you-page-offers/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.