# Post-purchase offer program at HexClad: $2.4M in 12 months

- Outcome: Won
- Page type: Post-purchase (Ecommerce)
- Elements: Upsells & cross-sells, Pricing, discounts & savings display
- Test run by: [VAAN](https://liftarchive.com/practitioners/vaan/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.aftersell.com/case-study/hexclad
- Page: https://liftarchive.com/test/gap-hexclad-post-purchase-offer-program/

HexClad's post-purchase offer program brought in $2.4M in incremental revenue over 12 months, or $4.91 more per transaction. Shopify agency VAAN ran it with HexClad, and it was published as an AfterSell case study. The total comes from a whole program of 50+ A/B tests narrowed to 27 live offers, not one test.

## Result

**$2.4M in 12 months**

- Incremental post-purchase revenue: $2.4M over the last 365 days. The same page's intro says $2.3M, so treat it as roughly $2.3-2.4M.
- Revenue per transaction: up $4.91 on average.
- The source says product pages, cart and checkout were not changed, so the gain came from the post-purchase step.
- Results of the individual 50+ tests were not shared.

## Control

HexClad showed no offers after checkout. Product pages, cart and checkout were left alone.

## Variant

After purchase, buyers saw one-click add-on offers. VAAN tested which products to offer, in what order and at what price, keeping 27 winners live.

## Why it likely won (our reading)

- Offers appear after payment, so they add revenue without risking the main sale.
- Testing products, order and price points over many rounds filtered out weak offers.
- Cookware buyers are often adding to a set, so relevant add-ons fit naturally.
- The team avoided heavy discounts, which protects margin on each accepted offer.

## Caveats

This is a program total across many offers and tests, so no single offer gets credit, and incremental revenue isn't the same as profit. It is vendor-published, and the source gives both $2.3M and $2.4M.

## How to run this test

- Hypothesis: If we add one-click post-purchase offers and keep testing products, order and price, then revenue per transaction will rise because buyers are at peak intent and payment is already captured.
- Primary metric: Post-purchase revenue per transaction
- Guardrail: Refund and return rate on add-ons
- Guardrail: Customer support contacts about extra charges
- Guardrail: Repeat purchase rate
- Who should test it: Stores with enough order volume to run many offer tests and a catalog of natural add-ons. Low-volume stores won't be able to test 50 variations.

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Credit: VAAN ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/gap-hexclad-post-purchase-offer-program/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.