# Heroclip same-product post-purchase upsell: 25-35% take rate

- Outcome: Won
- Page type: Post-purchase (Ecommerce)
- Elements: Upsells & cross-sells
- Test run by: [Yev Marusenko](https://liftarchive.com/practitioners/yev-marusenko/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://zipify.com/case-study-heroclip-added-15900month-bottom-line-push-button/
- Page: https://liftarchive.com/test/gap-heroclip-same-product-post-purchase-upsell/

Adding a one-click upsell for more of the same clip after checkout gave Heroclip a 25 to 35% take rate and an extra $15,900 a month. Yev Marusenko of DigitalMarketer set it up, and it was published as a Zipify case study. This was an app rollout, not a split test.

## Result

**25-35% take rate**

- First upsell take rate: about 30% from day one, holding at 25 to 35% over time.
- Extra revenue: $15,900 a month, per the case study.
- Second upsell: 6% take rate. Downsell: 13% take rate.
- Visitor counts and the period measured were not shared.

## Control

After checkout, buyers landed on a standard thank-you page.

## Variant

Buyers saw a one-click offer for more of the clip they had just bought. A second upsell and a downsell were added later.

## Why it likely won (our reading)

- People who buy a handy clip often want one for a partner or a second bag, so another unit is an easy add.
- One click with saved payment details makes saying yes nearly effortless.
- The offer was simple, with little page customization, so there was little to confuse buyers.

## Caveats

Before/after rollout with no control group, published by the app's maker. Site, ad and traffic changes happened around the same time.

## How to run this test

- Hypothesis: If we show a one-click offer for more of the same product after checkout, then revenue per order will rise because satisfied buyers will add a second unit.
- Primary metric: Revenue per order
- Guardrail: Upsell take rate
- Guardrail: Refund rate
- Guardrail: Repeat purchase rate
- Who should test it: Stores selling giftable or multi-use items at a modest price. Products people only ever need one of, like a mattress, are a poor fit.

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Credit: Yev Marusenko ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/gap-heroclip-same-product-post-purchase-upsell/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.