# Same-product upsell on a product launch: 28% take rate

- Outcome: Won
- Page type: Post-purchase (Ecommerce)
- Elements: Upsells & cross-sells
- Test run by: [Ezra Firestone](https://liftarchive.com/practitioners/ezra-firestone/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://zipify.com/lessons-learned-from-1000000-in-upsells/
- Page: https://liftarchive.com/test/gap-boom-new-product-launch-same-product-upsell/

Adding a one-click upsell for more of the same new cleanser converted 28% of buyers and added 20 to 25% to launch revenue. Ezra Firestone reported this for the BOOM! by Cindy Joseph launch of Boom! Clean on the Zipify blog. This was a before/after rollout, not a split test.

## Result

**28% take rate**

- Upsell take rate: 28% of launch buyers accepted the offer.
- Launch revenue: about 20 to 25% more, credited to the upsell.
- The post's unit counts don't add up (it says a third of roughly 3,000 units, then 8,000), so we leave them out.
- The post also says turning on upsells lifted overall store revenue 10% on day one.

## Control

Buyers went straight from checkout to a standard thank-you page.

## Variant

Buyers of the new cleanser saw a one-click offer for more of it. Those who said yes then got a second upsell.

## Why it likely won (our reading)

- A new product's first buyers are keen, and stocking up right away is a small step.
- More of the same item needs no new decision about fit or use.
- One click with saved payment removes the friction of a second checkout.

## Caveats

Not a split test, so there is no control group; the launch also sold out, which may have helped demand. Published by Zipify, which sells the upsell app.

## How to run this test

- Hypothesis: If we offer more of a newly launched product right after checkout, then launch revenue will rise because eager first buyers will stock up.
- Primary metric: Revenue per order during the launch
- Guardrail: Upsell take rate
- Guardrail: Refund rate on upsell orders
- Guardrail: Stock levels
- Who should test it: Brands with repeat-use products and enough stock to cover upsell demand. If supply is tight, extra units sold as upsells may just replace later full-price orders.

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Credit: Ezra Firestone ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/gap-boom-new-product-launch-same-product-upsell/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.