# Guided first-bot flow: funnel completion 28.4% to 63.7% (+124%)

- Outcome: Won
- Page type: Onboarding (SaaS)
- Elements: In app guidance, Product tour
- Test run by: [Blip](https://liftarchive.com/practitioners/blip/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.appcues.com/customer-stories/how-blip-used-appcues-to-increase-activation-by-124-and-reduce-time-to-value-by-9-7x
- Page: https://liftarchive.com/test/gap-blip-guided-chatbot-builder-flow/

Blip added a step-by-step guided flow to its chatbot builder, and activation funnel completion rose from 28.4% to 63.7%, a 124% increase. Blip's team built the flow, and it was published as an Appcues customer story. The numbers compare the period before launch with the two months after, not a split test.

## Result

**funnel completion 28.4% to 63.7% (+124%)**

- Funnel completion: 28.4% before, 63.7% after, a 124% relative increase.
- Median time to finish the funnel: 1.1 hours before, 6.8 minutes after.
- Drop-off at the publish step fell from 55% to under 11%.
- Drop-off at the final test step fell from 14% to about 1%.
- Measured within two months of launch. No sample sizes were shared.

## Control

New users landed in the chatbot builder with lots of features in view and no clear path. Many dropped out at the create, publish and test stages.

## Variant

A welcome step set expectations, then tooltips pointed to creating the bot, naming it and adding an image, building the first conversation flow, adding content, publishing and testing. A closing slideout encouraged users to keep exploring.

## Why it likely won (our reading)

- The team defined activation as publishing and testing a bot, then guided users to exactly those actions.
- On a feature-heavy screen, pointing at the one next button cuts decision time.
- Each tooltip handles one small step, so users are never far from the next instruction.
- The flow covered the stages where the funnel data showed the biggest drop-offs.

## Caveats

Before/after comparison over about two months, not a split test, so seasonality or other product changes could contribute. Vendor-published, with no sample sizes.

## How to run this test

- Hypothesis: If we guide new users through each step to their first working output with targeted tooltips, then more will activate because they no longer have to work out the path on a busy screen.
- Primary metric: Share of new users who complete the activation funnel
- Guardrail: Flow dismissal rate
- Guardrail: Week-two retention
- Guardrail: Quality of what users build (for example, bots that get real traffic)
- Who should test it: Builder-style or no-code SaaS where value comes from creating and publishing something. It matters less for tools that are useful right after sign-up with no setup.

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Credit: Blip ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/gap-blip-guided-chatbot-builder-flow/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.