# Custom thank-you page offers: +3-4% monthly revenue for Beast & Buckle

- Outcome: Won
- Page type: Post-purchase (Ecommerce)
- Elements: Upsells & cross-sells, Popups & email capture
- Test run by: [Beast & Buckle](https://liftarchive.com/practitioners/beast-buckle/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://upsell.com/case-studies/how-beast-buckle-boosted-monthly-revenue-by-4-with-reconvert
- Page: https://liftarchive.com/test/gap-beast-buckle-thank-you-page-offers/

Beast & Buckle swapped its standard thank-you page for a custom one with segmented offer pop-ups and thank-you videos, and the brand reports a 3-4% lift in monthly revenue. Beast & Buckle, a two-person dog harness brand, made the change on its own store, and it was published as an Upsell.com (formerly ReConvert) case study. This was a before-and-after rollout, not a split test.

## Result

**+3-4% monthly revenue for Beast & Buckle**

- 3-4% lift in total monthly revenue credited to the thank-you page, as reported by the brand.
- About 5% conversion on the post-purchase offer pop-ups.
- Co-founder reports a 20-25x return on the cost of the app.
- No control group or sample size was shared.

## Control

A standard order confirmation page with no offers or video.

## Variant

A custom thank-you page with personalised thank-you videos and offer pop-ups segmented to target new buyers.

## Why it likely won (our reading)

- Buyers who just ordered a harness are good prospects for related dog accessories.
- Segmenting offers for new buyers lets the store show items that fit a first order.
- Since the brand offers free shipping, extra items on an order lower shipping cost as a share of revenue.
- A thank-you video may make the page feel personal, so the offer reads as part of the brand experience.

## Caveats

Before-and-after result published by the app vendor, based on the brand's own estimate, with no control group, sample size or timeframe. Videos and offers launched together.

## How to run this test

- Hypothesis: If we add segmented offers and a short thank-you video to the order confirmation page, then revenue per order will rise because new buyers are engaged and open to a matching accessory.
- Primary metric: Post-purchase revenue per order
- Guardrail: Refund rate
- Guardrail: Shipping cost per order
- Guardrail: Repeat purchase rate
- Who should test it: Small teams with free shipping and a few accessories that pair with a hero product. It matters less if most orders already include several items.

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Credit: Beast & Buckle ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/gap-beast-buckle-thank-you-page-offers/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.