# Re-engagement push after first exit: +140% paid user activation

- Outcome: Won
- Page type: Retention (App)
- Test run by: [Beach Bum Games](https://liftarchive.com/practitioners/beach-bum-games/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.revenuecat.com/blog/growth/one-signal-winback-case-studies
- Page: https://liftarchive.com/test/gap-beach-bum-games-post-exit-push/

Beach Bum Games saw a 140% rise in paid user activation within 10 days of moving its re-engagement messages into automated journeys, led by a push sent within two minutes of a new player's first exit. The post-exit push got a 12% click-through rate in the Gin Rummy game. This was a before-and-after comparison, not a split test, published on the RevenueCat blog in a roundup of OneSignal case studies.

## Result

**+140% paid user activation in 10 days**

- Paid user activation: +140% within 10 days of launch, measured before versus after, not against a holdout group.
- Post-exit push click-through rate: 12% in Gin Rummy.
- Bonus-collection reminders: 6.5% conversion rate back into the app.
- Session-length targeted messages: 20% click-through rate, in the Backgammon and Domino games, not Gin Rummy.

## Control

New Gin Rummy players got no follow-up after they first left the app. Many churned soon after download.

## Variant

An automated push went out within two minutes of a player's first exit. Alongside it, the studio added reminders to collect bonuses after daily missions and messages aimed at players with short sessions.

## Why it likely won (our reading)

- Two minutes after exit, the phone is often still in the player's hand, so the message lands while interest is fresh.
- The first days after install decide whether a player sticks, so a nudge then has more room to change behavior.
- Bonus reminders give a concrete reason to come back, not just a generic prompt.
- Several campaigns launched together, so the 140% reflects the whole set, not the post-exit push alone.

## Caveats

Before-and-after result with several campaigns shipped at once, so the gain can't be credited to the post-exit push alone. Published on the RevenueCat blog about OneSignal, an integration partner, with no sample size or significance shared.

## How to run this test

- Hypothesis: If we send a push within minutes of a new user's first exit, then more new users will return and convert to paid because the reminder arrives while the app is still top of mind.
- Primary metric: Paid user activation within 10 days of install
- Guardrail: Push opt-out and uninstall rate
- Guardrail: Day-7 retention
- Guardrail: Notification permission grant rate
- Who should test it: Casual games and other apps with high early churn and a reason to return soon after first use. Keep a holdout group so you can measure the real lift. It may annoy users in apps meant for occasional use, where a fast push feels pushy.

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Credit: Beach Bum Games ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/gap-beach-bum-games-post-exit-push/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.