# 'View Shopping Bag' cart pop-up button: +8.69% revenue

- Outcome: Won
- Page type: Cart (Ecommerce)
- Elements: Cart drawers & slide carts, Add-to-cart & CTA buttons
- Test run by: [Frette](https://liftarchive.com/practitioners/frette/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/frette-increases-revenue/
- Page: https://liftarchive.com/test/frette-cart-popup-view-shopping-bag-cta/

Changing the cart pop-up button from 'Proceed To Checkout' to 'View Shopping Bag' lifted button clicks by 5% and total revenue by 8.69%. Frette, the luxury linens brand, ran this A/B test itself. It was published as a VWO case study.

## Result

**+8.69% revenue**

- Clicks on the pop-up button: +5%. More shoppers took the next step out of the pop-up.
- Total revenue: +8.69%. The softer wording did not cost sales; it went with more of them.
- No sample size, test length or confidence level was shared, so treat the size of the lift with care.

## Control

Clicking the cart icon opened a pop-up that previewed the chosen items. Its button read 'Proceed To Checkout'.

## Variant

Same pop-up, same items. The button now read 'View Shopping Bag', a softer next step than going straight to checkout.

## Why it likely won (our reading)

- Luxury purchases tend to take longer to decide. 'Checkout' can feel like a commitment the shopper is not ready for yet.
- 'View Shopping Bag' promises a look, not a payment. That lowers the cost of clicking.
- Once in the full bag page, shoppers see their items in more detail, which may build confidence before paying.

## Caveats

The case study gives no sample size, duration or significance. Frette made the change with the testing tool and reported the result itself.

## How to run this test

- Hypothesis: If we relabel the cart pop-up button from 'Proceed To Checkout' to 'View Shopping Bag', then more shoppers will click through and revenue will rise, because a lower-commitment step suits shoppers who are still deciding.
- Primary metric: Revenue per visitor
- Guardrail: Checkout starts
- Guardrail: Cart pop-up button clicks
- Guardrail: Time from add-to-cart to order
- Who should test it: Stores with high prices or long consideration, such as luxury, furniture or gifting. Low-price, impulse stores may do better sending shoppers straight to checkout.

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Credit: Frette ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/frette-cart-popup-view-shopping-bag-cta/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.