# Instant search suggestions: +1.92% RPV, not significant

- Outcome: Flat / inconclusive
- Page type: Site-wide (Ecommerce)
- Elements: Filters, sorting & site search
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/immediate-search-suggestions-increase-revenue-per-visitor
- Page: https://liftarchive.com/test/fragrance-hub-instant-search-suggestions/

Showing trending searches and product suggestions as soon as the search bar opened raised revenue per visitor by 1.92% for Fragrance Hub, but the result was not significant. Blend Commerce ran this A/B test using Intelligems. Conversion rate fell 1.33%, so we treat the result as inconclusive.

## Result

**+1.92% RPV, not significant**

- Revenue per visitor: +1.92%, not significant.
- Average order value: +3.30%.
- Conversion rate: -1.33%, a small negative.
- Add-to-cart rate did not change.
- Overall: inconclusive. The brand still kept the change because the direction looked positive.

## Control

When shoppers opened the search bar, the panel stayed empty until they started typing.

## Variant

Trending searches and product suggestions appeared as soon as the search bar opened, before any typing.

## Why it likely came out this way (our reading)

- Suggestions may have helped shoppers who were unsure what to search for, especially those new to Middle Eastern fragrance brands.
- Fewer people bought, but buyers spent more. Suggestions may have shifted shoppers toward pricier products.
- Searchers were already high intent, with add-to-cart rates 47% above the site average, so there was limited room to change their behaviour.

## Caveats

The test ran for about two weeks and did not reach statistical significance. Sample size was not shared.

## How to run this test

- Hypothesis: If we show trending searches and product suggestions as soon as the search bar opens, then revenue per visitor will rise because shoppers find relevant products with less effort.
- Primary metric: Revenue per visitor
- Guardrail: Conversion rate
- Guardrail: Search exit rate
- Guardrail: Clicks on suggestions
- Who should test it: Stores where many visitors use search but may not know brand or product names. If your shoppers usually search for exact items, empty-state suggestions are likely to matter less.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/fragrance-hub-instant-search-suggestions/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.