# 'Searching for gift?' prompt to a quiz: +10% conversion at peaks

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Product finder quizzes, Popups & email capture
- Test run by: [Endless Gain](https://liftarchive.com/practitioners/endless-gain/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/fragrance-direct-optimization-program/
- Page: https://liftarchive.com/test/fragrance-direct-gift-prompt-to-fragrance-finder/

A 'Searching for gift?' prompt, shown only to visitors who looked like gift shoppers or seemed unsure, lifted user conversion rate by 10% during peak gifting seasons. Endless Gain ran this test for Fragrance Direct, a UK beauty retailer, and it was published as a VWO case study. The prompt sent shoppers to the Fragrance Finder quiz.

## Result

**+10% conversion at peaks**

- User conversion rate: +10% during gifting peaks.
- The peaks were Valentine's Day, Mother's Day and Christmas.
- No result outside those periods was shared, and no sample size or confidence level was given.

## Control

There was no prompt. The Fragrance Finder quiz page converted well but got little traffic, even in peak periods.

## Variant

Visitors identified as gift shoppers or unsure about what to buy saw a 'Searching for gift?' prompt linking to the Fragrance Finder quiz. Other visitors saw nothing new.

## Why it likely won (our reading)

- Surveys showed gift shoppers often didn't know what to buy. A guided quiz turns that uncertainty into a short list.
- The quiz already converted well. The prompt sent more of the right people to it.
- Hiding the prompt from everyone else kept it from distracting shoppers who knew what they wanted.

## Caveats

This was targeted personalization, and the 10% lift applies to peak gifting periods only. How visitors were identified as gift shoppers was not detailed.

## How to run this test

- Hypothesis: If we prompt likely gift shoppers to try our product finder quiz, then more of them will buy because the quiz helps them choose when they don't know what to get.
- Primary metric: Conversion rate for targeted visitors
- Guardrail: Quiz completion rate
- Guardrail: Average order value
- Guardrail: Conversion rate for non-targeted visitors
- Who should test it: Stores with a working product finder or quiz and big gifting seasons, such as fragrance, beauty or accessories. If you have no quiz, or few customers buy as gifts, this probably won't pay off.

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Credit: Endless Gain ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/fragrance-direct-gift-prompt-to-fragrance-finder/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.