# 'Pairs well with' bundle section on product pages: +2.03% purchases

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Bundles & quantity breaks, Upsells & cross-sells, Social proof, authority & press
- Test run by: [Foxtale](https://liftarchive.com/practitioners/foxtale/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/foxtale-purchases/
- Page: https://liftarchive.com/test/foxtale-pdp-pairs-well-with-bundle-saving/

Adding a 'Pairs well with' section that showed a complementary product at a bundle price lifted purchases by 2.03%. Indian skincare brand Foxtale ran the test, published as a VWO case study. Each pairing showed the standalone price, the bundle price, the saving and a results stat.

## Result

**+2.03% purchases**

- Purchases: +2.03% compared with the control.
- Average order value was not reported, so the full revenue effect is unknown.
- No sample size, duration or confidence level was shared.

## Control

The product page showed the product on its own, with no recommendations or pairing suggestions.

## Variant

A 'Pairs well with' section below the product details showed a complementary product with its bundle price against its standalone price and the saving. For example, the serum page offered a face wash at Rs 104 instead of Rs 249, a Rs 145 saving, plus the share of users who saw results using both.

## Why it likely won (our reading)

- Many Foxtale visitors land straight on a product page and never see the wider range. The section brings a second product to them.
- Skincare is bought as a routine, so a relevant pairing feels useful rather than pushy.
- A clear, large saving gives shoppers a concrete reason to add the second item now.
- The stat about users seeing results from the pair adds social proof to the offer.

## Caveats

No sample size, test length or significance level was given, and the effect on average order value was not reported. Results are as published in the vendor's case study.

## How to run this test

- Hypothesis: If we show a complementary product with a bundle price and clear saving on the product page, then more visitors will buy because the pairing gives them a reason to add a second item.
- Primary metric: Purchase conversion rate
- Guardrail: Average order value
- Guardrail: Margin per order
- Guardrail: Add to Cart rate for the main product
- Who should test it: Brands whose products are used together, like skincare routines, coffee and filters, or tools and parts. Stores selling one-off items with no natural pair probably won't benefit.

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Credit: Foxtale ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/foxtale-pdp-pairs-well-with-bundle-saving/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.