# CTA button on product listing tiles: +47% orders, +86% revenue

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Product cards & quick add, Add-to-cart & CTA buttons
- Test run by: [VWO](https://liftarchive.com/practitioners/vwo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/flos-usa/
- Page: https://liftarchive.com/test/flos-usa-listing-tile-cta/

Flos USA added a CTA button to each product tile on its listing pages, and the test reported 47% more orders and 86% more revenue. Wingify Services ran the test, which was published as a VWO case study. The CTA-only version beat two others that also added the price, or the price and a description.

## Result

**+47% orders, +86% revenue**

- Orders: +47% for the CTA-only variant.
- Revenue: +86% for the CTA-only variant.
- The stated goal was product page visits, but no number was shared for it.
- Variants 2 and 3: they lost to variant 1, and their numbers were not shared.

## Control

Product listing tiles with no CTA button.

## Variant

Each tile gained a CTA button (variant 1). Variant 2 added the CTA plus price and description, and variant 3 added the CTA plus price.

## Why it likely won (our reading)

- Tiles without a button may not look clickable, so a clear CTA shows shoppers where to go next.
- Keeping the tile clean made the button stand out more than in the busier versions.
- For high-end lighting, adding the price early may have put people off before they saw the product.

## Caveats

This was a four-way test with no sample size, duration or confidence level given, so lifts this large should be treated with care. It was one of 30 tests run for Flos USA over 17 months.

## How to run this test

- Hypothesis: If we add a clear CTA button to every product tile, then more shoppers will open product pages and buy because the next step is obvious.
- Primary metric: Orders per listing page visitor
- Guardrail: Listing to product page click-through
- Guardrail: Revenue per visitor
- Guardrail: Bounce rate on product pages
- Who should test it: Stores with image-led listing tiles where it isn't obvious the tile is clickable, especially for high-priced items. If your tiles already have strong click cues or quick-add, expect a smaller effect.

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Credit: VWO ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/flos-usa-listing-tile-cta/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.