# Finish color swatches plus new model picker: +19.35% add to cart

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Variant, size & option selectors
- Test run by: [VWO](https://liftarchive.com/practitioners/vwo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/flos-usa/
- Page: https://liftarchive.com/test/flos-usa-finish-color-swatches/

Flos USA showed visible color swatches for its Choose Finish option and reworked the model selector, and add-to-cart conversion rose 19.35%. The two changes shipped together, so the lift can't be credited to swatches alone. Wingify Services ran the test, which was published as a VWO case study.

## Result

**+19.35% add to cart**

- Add to cart: +19.35% for variant 2 (swatches plus new model selector).
- Variant 1 (swatches only): it lost to variant 2. Its number was not shared.
- Because the winner bundled two changes, the lift belongs to the combination.

## Control

The Choose Finish option on product pages had no visible color swatches.

## Variant

Variant 1 showed visible color swatches. Variant 2, the winner, added the swatches plus a reworked model selector.

## Why it likely won (our reading)

- Lighting finishes are hard to picture from names alone, so seeing the color removes guesswork.
- A clearer model selector helps shoppers be sure they're choosing the right size or version.
- Less confusion about options means fewer people leave to compare or ask questions.

## Caveats

The winning variant bundled swatches with a model selector change, so neither change can claim the lift alone. No sample size, duration or confidence level was shared.

## How to run this test

- Hypothesis: If we show finish options as color swatches and make model choice clearer, then more shoppers will add to cart because they can see exactly what they're buying.
- Primary metric: Add-to-cart rate on product pages
- Guardrail: Orders per visitor
- Guardrail: Return rate due to wrong finish or model
- Guardrail: Page load time
- Who should test it: Stores selling products in several finishes, colors or models, like lighting, furniture or hardware. It adds little if your products come in one option or already use swatches.

---

Credit: VWO ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/flos-usa-finish-color-swatches/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.