# Discounted first week as an intro offer: +20% revenue

- Outcome: Won
- Page type: Paywall (App)
- Elements: Discounts
- Date shared: 2026-03
- Test run by: [Flibbo](https://liftarchive.com/practitioners/flibbo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://superwall.com/case-studies/flibbo
- Page: https://liftarchive.com/test/flibbo-discounted-first-week-intro-offer/

Flibbo tested an introductory offer, a heavily discounted first week followed by normal pricing, and saw revenue rise 20%. The AI tools app ran the test against its earlier winner, discounted weekly and yearly plans with no free trial. The result was published as a Superwall case study.

## Result

**+20% revenue**

- Revenue: +20% with the intro offer.
- The exact discount, prices and how revenue was measured were not shared.
- Conversion rate, renewal rate and refunds were not shared.

## Control

Discounted weekly and yearly plans sold upfront with no free trial. This had won an earlier test against a 3-day free trial.

## Variant

An introductory offer: the first week at a heavily discounted rate, then the plan renews at its normal price.

## Why it likely won (our reading)

- A paid first week asks for a small commitment but still filters out people with no intent to pay, unlike a free trial.
- Users who renew after the cheap week pay full price, so revenue can grow even with the deep first-week discount.
- For a new app, a low entry price may lower the risk of trying unfamiliar AI tools.

## Caveats

The control is described only loosely, and the discount size, sample size, duration and significance were not shared. Superwall sells the paywall and testing tool used here, and its published case studies can lean positive.

## How to run this test

- Hypothesis: If we charge a heavily discounted first week before normal pricing, then revenue per install will rise because more people start paying while renewals happen at full price.
- Primary metric: Revenue per install (or proceeds per user) over at least the first renewal
- Guardrail: Renewal rate after week one
- Guardrail: Refund rate
- Guardrail: Paywall conversion rate
- Who should test it: Apps selling weekly plans, especially new AI or utility apps where users want to try before paying full price. It fits less well for apps that already convert well with a free trial.

---

Credit: Flibbo ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/flibbo-discounted-first-week-intro-offer/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.