# Accordion vs slider on the product page: +5.8% revenue per visitor

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Layout, fonts & visual design
- Test run by: [Fishwife](https://liftarchive.com/practitioners/fishwife/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.shoplift.ai/case-studies/fishwife
- Page: https://liftarchive.com/test/fishwife-pdp-accordion-vs-slider/

Fishwife tested an accordion against a slider for its product page content, and the version it shipped lifted revenue per visitor by 5.8%. The tinned fish brand's in-house growth team ran the test, and it was published as a Shoplift case study. The source does not say which layout won.

## Result

**+5.8% revenue per visitor**

- Revenue per visitor: +5.8% for the version Fishwife shipped.
- One version had stronger engagement but weaker revenue. The team chose on revenue, not clicks.
- Sample size, duration and confidence were not shared.

## Control

Product page content shown in one format, either an accordion or a slider. The source does not say which was the original.

## Variant

The same content shown in the other format.

## Why it likely won (our reading)

- More interaction with page content does not always lead to more sales. Shoppers may click around without moving closer to buying.
- How content is packed on a product page changes what shoppers see first and how far they scroll to the add-to-cart button.
- Fishwife judged tests on revenue per visitor, which catches cases where engagement and sales move in different directions.

## Caveats

The source does not say whether the accordion or the slider won, and gives no sample size, duration or confidence level. It is a testing-tool vendor's case study.

## How to run this test

- Hypothesis: If we change how product page content is presented (accordion vs slider), then revenue per visitor will change because the format affects what shoppers read and how quickly they reach the buy button.
- Primary metric: Revenue per visitor
- Guardrail: Add-to-cart rate
- Guardrail: Engagement with the content block
- Guardrail: Mobile conversion rate
- Who should test it: Stores with a lot of product page content, such as recipes, ingredients or how-to guides, that needs to be packed into a small space. It is unlikely to matter much on short, simple product pages.

---

Credit: Fishwife ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/fishwife-pdp-accordion-vs-slider/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.