# Collections layout and sticky nav on homepage: +8.9% revenue/visitor

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Product cards & quick add, Navigation & mega menus
- Date shared: 2025
- Test run by: [Fishwife](https://liftarchive.com/practitioners/fishwife/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.shoplift.ai/case-studies/fishwife
- Page: https://liftarchive.com/test/fishwife-homepage-collections-layout-sticky-nav/

Swapping homepage bestsellers for a collections layout and adding a sticky header lifted revenue per visitor by 8.9% and click-through by 10.1%. The tinned fish brand's in-house growth team ran the test from September to November 2025, and it was published as a Shoplift case study. Both changes shipped in one test, so treat the result as the effect of the pair.

## Result

**+8.9% revenue/visitor**

- Revenue per visitor: +8.9%. The source credits this to the sticky navigation.
- Click-through: +10.1%. The source credits this to the collections layout.
- Both changes ran in the same test, so the split between them is the source's reading, not a separate measurement.
- Sample size and confidence were not shared.

## Control

The homepage showed bestselling products just below the fold and had no sticky header.

## Variant

A collections layout replaced the bestsellers below the fold, and a sticky header with clear links to gift and fish categories stayed visible while scrolling.

## Why it likely won (our reading)

- During the holidays many visitors were gift shoppers, and clear gift links in a header that stays on screen help them find what they came for.
- A collections layout gives new visitors from paid or direct traffic a quick map of the range instead of a few single products.
- Running the test during peak traffic meant the changes were judged on the visitors who matter most in Q4.

## Caveats

This was a bundled test with two changes at once, so neither metric can be firmly tied to one change. It ran during peak gifting season, when visitor behavior may differ from the rest of the year.

## How to run this test

- Hypothesis: If we replace homepage bestsellers with a collections layout and add a sticky header with key category links, then revenue per visitor will rise because new visitors can find the right category faster.
- Primary metric: Revenue per visitor
- Guardrail: Homepage click-through rate
- Guardrail: Conversion rate
- Guardrail: Bestseller product page views
- Who should test it: Stores with distinct categories, including gifts, and lots of first-time visitors landing on the homepage. To learn which change works, test the sticky header and the collections layout separately.

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Credit: Fishwife ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/fishwife-homepage-collections-layout-sticky-nav/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.